Built by engineers, for operators

Most Shopify agencies are design-first. They're great at Figma and branding, but when complexity shows up — a 3PL integration with custom logic, an ERP sync with edge cases, or an AI agent that needs governance — they struggle.

This agency exists because the market needed a developer-led alternative. Not a shop that treats engineering as a commodity service, but one where technical excellence drives every decision.

What “developer-led” means in practice:

• You're working directly with the engineer who will write your code — not an account manager reading from a script.
• Technical decisions are made based on reliability and maintainability, not marketing promises or visual appeal.
• When things break (and they always do), we know how to debug, not just restart servers and hope.
• You get architecture documentation, runbooks, and clear explanations — not a deployed app with no context.

The traditional agency model — heavy on account managers, light on technical depth — is struggling to adapt to the velocity of modern commerce and AI-driven development. The most successful new agencies in 2025–2026 are “micro-agencies” founded by senior engineers who understand that technical certainty is the only defensible moat.

In an era where AI can hallucinate inventory levels or negotiate incorrect pricing, a lead developer founder offers the assurance of rigorous engineering standards, governance layers, and “human-in-the-loop” architectures that marketers cannot build.